Alonzo Frank Richardson was in business in New York City starting around 1897. He was the President of the Cranitonic Hair Food Co., during the late 1890s. From 1900 until at least 1915, they were listed at 526 W. Broadway, in New York City. According to Devner, the Cranitonic was being marketed by the Kells Co., of Newburgh N.Y. by 1921. On the Hair treatment agreement (see Cranitonic) the people available for consultation are the Medical Board of the Cranitonic Scalp & Hair Institute.