Pietro Amato, of Dallas, Texas, registered this brand name as a trademark for a "Hair Dressing" in 1885. He said he had just started using the brand name that year. The label shown was provided as an example of how the trademark was used. I've transcribed most of the text below.
LATE DISCOVERY! THE LATE ITALIAN HAIR RESTORER
The great unequalled preparation for restoring, invigorating , beautifying and dressing the hair., rendering it soft, silky, and .. causing it to remain in any desired color, quickly cleansing the scalp, arresting the fall, and imparting a healthy and natural color to the hair. It never fails to restore gray hair to its natural color and beauty. It is not a dye. It acts upon the roots of the hair, giving them the ?? ?? required producing the same vitality and ?? quality as in youth. Will not soil the skin or the most delicate head-dress.
