This product was advertised in a 1905 Illustrated London News as follows:
CHURCHER'S SPECIFIC has been used for over 30 years with great success. Churcher's Specific preserves and beautifies the hair and is invaluable for falling of the hair and baldness (quite harmless). Price 3/6 of all Hairdressers & Chemists. Wholesale agent R. Hovendon & Sons, Limited.